I’m an internet-obsessed nerd with healthy doses of curiosity, creativity, intuition —and a lot of niche interests.

This is some industrial strength navel-gazing, so please excuse the embarrassing language below.

About Me

I’m an owned media all-rounder with strong experience in writing, SEO, digital PR and e-commerce. I like weird projects that test the boundaries of these disciplines.

I love taking risks, designing things, talking and listening, being part of a team, helping others, and trying to find the big picture.

At work, I tend to approach problems through a creative, emotional lens. In practice, that means I love gathering, synthesising and communicating as much context as possible — especially the people-focused details.

  • Branding
    Brand Management, Public Relations, Corporate Communications

    Content & Writing
    Content Strategy, Content Writing, UX Writing

    SEO
    Technical SEO, Data Analysis, Research & Design

  • Turning ideas into strategies
    i.e. Strategic Agility, Creative Thinking, Prioritisation

    Engaging with a variety of different people
    i.e. Customer Focus, Motivating Others, Managing Upwards

    Finding the right ideas
    i.e. Self-led Learning, Critical Thinking, Business & Marketing Acumen

    Communicating with empathy
    i.e. Interpersonal Relations, Conflict Management, Personal Disclosure

  • Broadly, all things technology, language, people and sustainability.

    I have a wide breadth of knowledge, hobbies and interests including photography, music production, cooking, cars, tennis, computers, city planning and architecture.

  • At work: people-focused, critical, conceptual, and creative.

    Outside of work: talkative, independent, imaginative, and warm.

I'm a big believer that the internet can must be better.

It should be more diverse, more transparent, more accessible, more intelligent, and more useful for everyone.

I believe it is my responsibility to, in some small way, do my part in bringing a better internet into reality.